Carrie Dorr is a systems designer, entrepreneur, and founder whose work focuses on helping people build healthier everyday lives. Over the past twenty-five years, she has founded companies, educational platforms, and nonprofit organizations grounded in the belief that thoughtfully designed systems can create lasting change. Her work has spanned movement, wellbeing, education, and community, with a focus on making healthy living more approachable and sustainable.
Before becoming an entrepreneur, Carrie spent seven years as a professional dancer and choreographer, performing in and choreographing large-scale productions for the Super Bowl, Olympic Games, national parades, and entertainment productions across the country. During that time, she earned both her Bachelor of Science in Business from Michigan State University and her Juris Doctor from Wayne State University.
In 2001, before boutique fitness became a mainstream industry, Carrie opened a 600-square-foot barre studio in Birmingham, Michigan. That concept evolved into Pure Barre, one of the most influential brands in boutique fitness. Under her leadership, the company grew to more than 100 locations before she sold the business in 2012. Today, Pure Barre has grown into a nationwide franchise system, introducing barre to millions of people.
Following Pure Barre, Carrie continued developing concepts centered on healthier living, including O44, The Soul Day Foundation and The Well Day Foundation.
Today, her work is focused on The Well Day Foundation, a nonprofit that designs experiences and educational wellbeing resources that encourage curiosity, conversation, and connection while supporting healthier everyday living. She also writes a monthly letter exploring wellbeing, hospitality, education, travel, design, and everyday living in an increasingly digital world.
Carrie continues to speak, advise, and collaborate with organizations that are shaping the future of wellbeing, education, hospitality, and consumer experiences.
She lives in Marin County, California, with her husband, three children, and Labrador, Joe.